HONDA MOTORS

BRAND
Honda Motors

THEME
Honda motors Corporate & Mall Activations

OBJECTIVE

Promotion of its two cars ‘Honda City’ and ‘Honda Amaze’.

EVENT
Honda Motors organized Corporate & Mall Activations at Many corporate & Malls across Mumbai, Pune, Ahmadabad & Delhi/NCR. This gave target audience a chance to experience brand new ‘Honda City’ & ‘Honda Amaze’.

Interested Clients were offered test drives there & then & also were provided with company information through leaflets and brochures. The focus was on to promote fuel efficiency of both the cars which Honda have boasted time and again. There was also a lucky draw for the people attending the event to help brand recollection.

MISSION
To take the fastest PS3 racers and turn them into professional racing drivers.

OUTCOME
60000 people attended the events. 3000 potential customers took test drives of the two cars. It was a great success and helped for greater awareness of the brand and the two new cars.