NISSAN GT ACADEMY

BRAND
Nissan & Sony Play Station

THEME
GT Academy turns Gran Turismo gamers into real racecar drivers.

OBJECTIVE

GT Academy, now in its sixth season globally, is a competition created by Nissan and PlayStation® that unites the worlds of virtual and real-life racing to make the dreams of aspiring race drivers a reality. If you have been dreaming about becoming a motor racing driver, it’s still not late. Nissan PlayStation GT Academy is the opportunity to prove your mettle by clocking the quickest lap time and if you are among the quickest in India you might just land up in our Driver Development Program.

EVENT
What is GT Academy?
GT Academy unites the worlds of virtual and real-life racing to make the dreams of aspiring race drivers a reality. Prove your mettle in virtual racing and you might just be the lucky one to become a professional racing driver.

MISSION
To take the fastest PS3 racers and turn them into professional racing drivers.

HOW DO WE DO IT?

GT Academy tests your racing skills to the limit on Playstation 3. Race around Silverstone circuit on Gran Turismo 6 and compete with other gamers to set the fastest lap time. Swap your sofa for a real race car with Nissan and Playstation in the ultimate virtual to reality racing competition.

OUTCOME
The live events were held in Delhi - Nissan Display Area, Hall 12, India Expo Mart, Greater Noida, NCR from 7-11 February, Once Auto Expo was over, same experience was brought to the local turf across various cities by us.

Ambience Mall, Gurgaon, NCR from 20 to 23 February; Mumbai - R-City Mall, Ghatkopar from 20 to 23 March; Hyderabad - Inorbit Mall from 17 to 20 April; Bangalore - Mantri Mall from 15 to 18 May; Chennai - Express Avenue Mall, Royapettah from 5 to 8 June.

Six shortlisted drivers from India will be competing against the other qualified racers coming from different parts of the world. The winner will further move on to Driver Development Programme and learn the skills needed to compete in the international graduation race.

Since GT Academy is a virtual to reality programme, the qualifying round heavily focuses on the player's driving skills over the Gran Turismo 6 video game as he/she competes from GT6 players from all parts of the world.