WE INNOVATE
A BRAND STRATEGY COMPANY
ABOUT
At Umbrella Aegis, we see you through the toughest of times – This is the primary focus when establishing your brand. We are an organization based out of Mumbai with a presence and a clientele spanning throughout the country. We utilize our expertise to manage nationwide campaigns and events with the utmost efficiency while still ensuring quality, affordability, and ease of mind for every campaign.
We believe in using a process-centric approach to ensure a high quality of service and timely delivery of activations. We at Umbrella Aegis strive to provide world-class solutions to all your advertising and venue needs across the country. Since our inception, we have provided customized solutions tailored to all our clients’ needs. We use our recognition as the fastest-growing advertising firm to elevate your brand to new horizons.
THE KNOW-HOW
THE FACTS
I'm excited to introduce you to Umbrella Aegis - a company founded by Suresh Kumar Kurapaty. Suresh is a true trailblazer with over two decades of experience in the BFSI and Media industry. He's a master of Sales, Marketing, Strategy, and Training, and a real Startup Specialist.Suresh began his career in the BFSI sector and worked in Direct Sales, Channel Sales, and Business Development for 11 years. He then moved to the Media Solutions industry, where he worked as the regional head west for LAQSHYA digital. During his time there, he helped brands transition to digital marketing in 2008.
Later on, Suresh worked as Sales Director (India) with SpaceandPeople Plc, UK, where he specialized in experiential marketing and retail. He expanded Space and People to 10 locations, making it profitable.
In November 2013, Suresh founded Umbrella Aegis Private Limited, and he's been making waves ever since. He created IPs like Auto Circuit in 2014 and The Activation Venues Forum (TAVF) in 2016. Today, TAVF is the leading IP in integrated marketing. It hosts brand CMOs from Linkedin to Fashion By Big Bazaar and most shopping centers across India
Umbrella Aegis delivers innovative and creative marketing solutions to our clients. Our team of professionals is passionate and dedicated to providing quality services that exceed our clients' expectations. With our vast experience and expertise, we're confident that we can help you achieve your marketing goals and take your business to the next level. So, what are you waiting for? Let's get started!
- ILLUSTRATION
- BRANDING
- PACKGING
- 3D
- MOTION DESIGN
- PRINTING
- MARKETING STRATEGY
- SOCIAL MEDIA
- CONTENT STRATEGY
- CAMPAIGNS
- SUPPORT & MAINTENANCE
- UI/UX
- SEO
- SALES
- OFFERS CAMPAIGNS
- SUPPORT & MAINTENANCE
SERVICES
Brand Strategy
1
A holistic approach to how a brand builds its identity and favorability with existing customers and potential new customers.
Brand Identity
2
A visual representation of the core values and personality of your brand. A brand identity must convey the general message of the company and promote the company’s goals.
Brand Design
3
It’s the process of creating the visual identity of your brand with a signature look and feel that is instantly recognizable in a crowded market landscape.
BLOGS
Ideation
We at Umbrella Aegis utilize this process of generating ideas and exploring possible solutions to a problem. As part of this process, we come up with creative and innovative solutions. Exploration involves methodical brainstorming, research, and other techniques to reach our combined goals. By using this creative process, we're able to achieve results that would otherwise be difficult to achieve alone. As a result of using this creative process, we are able to achieve results that would otherwise be difficult to achieve on our own. This word might sound novel, but the word has been around for a long time. It’s an amalgamation of ideas and creations that we utilize to bring your brand to the world. Ideation is a critical part of any product development process, but it can be challenging to know where to start. We've broken down the different types of ideation and how they work together in this post on how ideation works and what you can do to improve your ideas. Now that you've got the basics of ideation down, it's time to measure the results of your efforts. You can do this by tracking sales and revenue over time or by tracking each idea that you come up with. This will help you understand how many people they help sell to or acquire new customers. If you’re looking for creative ways to ideate your products and services, the process described in this post should be helpful. The tips are applicable to all types of businesses, not just startups. If you want more information on how to use ideation effectively in your own business, we follow a lot of trends and we have a very young team of Millennials and Gen Z who came up with the ideas. Our team is constantly brainstorming and creating new ideas, so we are always on the cutting edge of innovation. We also take advantage of technology and use tools such as customer feedback surveys and analytics to help inform our decisions. This ensures that we are always staying ahead of the curve and creating the best products and services for our customers. Their digital marketing strategies help us reach new audiences and stay in touch with our existing customers. We use a combination of online and offline strategies to ensure that our marketing efforts are effective and efficient.
Integrated marketing
Using integrated marketing we at Umbrella Aegis combine different forms of marketing communication. These forms include advertising, public relations, direct mail, etc., in order to create a unified and consistent message across all channels. This in turn enables brands to grow their awareness and provide an experience that leaves a lasting impression. This ultimately results in increased customer engagement, loyalty, and sales. Integrated marketing also allows businesses to better target their audiences and measure the impact of their campaigns. Integrated marketing is a way to market your business that works with other channels and disciplines. You can use integrated marketing strategies to build stronger relationships with customers, partners, and influencers. It’s effective because it combines all of the interactions you have with your customers into one cohesive approach. For example, building relationships with influencers can help build the perception of your brand across the web. Furthermore, you should create your own content and share it on social media. You can also use traditional media such as television, radio ads, and print ads to promote your brand and get attention for your business. Integrated marketing is an innovative approach to marketing that combines traditional forms of advertising with other channels such as social media, television, and radio ads. It allows businesses to reach customers in multiple ways without having to give up on their own products or services. It helps businesses to increase brand awareness, create a positive image, and drive more sales. Integrated marketing also allows businesses to target specific audiences and measure the effectiveness of their campaigns.
Creatives
Creatives are the concept designers, strategists, and visionaries of the world. They come up with inspiring ideas that drive the success of businesses, products, and services. From creating a website or logo for a client to developing an original product design or running a marketing campaign, creatives are responsible for bringing creative ideas to life. They can be freelancers, entrepreneurs, or even part of a larger team at a company. Creatives have a deep understanding of the target audience and have the skills to effectively communicate the message through various mediums. They use their creativity to tell a powerful story that resonates with the targeted audience. Through their work, creatives shape the narrative, identity, and purpose of a brand or product. They use creative solutions to solve complex problems, not just to make things look pretty. Creatives make use of a wide variety of tools and techniques, such as animation, web design, photography, videography, graphic design, and copywriting, to bring their ideas to life. Beyond technical skills, they also possess a deep understanding of the audience they are targeting and how to tailor their solutions to meet their needs and wants. Creatives are essential in the marketing and advertising world. Without them, business owners and marketers would be unable to effectively communicate their messages to the right people in a way that generates results. Not only do creatives make businesses look great, but they also influence how consumers feel about a certain product or service. With their creativity and vision, creatives can make a lasting impression on an audience and ensure long-term success. We believe in capitalizing on the skills of professionals who have a passion for art, music, writing, and other forms of expression. These creatives are known for thinking outside the box, coming up with original ideas, and finding solutions to problems in unconventional, yet effective ways. We strive to take your business to the next level by utilizing their expertise to create a customized and suitable solution tailored to your business model. The parameters of the updated product are clear to us.
Brand strategy
Brand strategy is a crucial aspect of marketing that helps define and differentiate a company from its competitors. It is the overall plan and direction for a brand, and it's used to create a consistent, unified message about the company that reflects its values and mission. A brand strategy outlines the goals and objectives of the company and how it will communicate with customers. It also covers what type of media the company will use, its pricing strategy, and how the brand will interact with its customers. The objectives of brand strategy should be focused on helping the company build a strong emotional connection with its customers. This is done by creating loyalty to the company and its products and services. This could be done by establishing an individual identity and voice, or by creating a unique relationship with customers. Additionally, brand strategy formulates and implements a plan that will build trust and loyalty over time, and guide the company as it grows and expands its reach. The goal of brand strategy is to create a meaningful, lasting impression on customers, and to differentiate the brand from the competition. To achieve this, the company must focus on building a strong and clear image, positioning the company in the right markets, and developing consistent campaigns. Additionally, it's imperative to create a unified message that resonates across all media platforms and channels. Overall, brand strategy is essential for companies to establish a strong connection with their customers, and to differentiate and stand out from the competition. Brand strategy is our specialty. We use these terms to ensure that the content we produce is up-to-date and in line with our brand identity. Our team of experts has extensive experience crafting effective brand strategies. We strive to create content that effectively communicates our brand message and resonates with our target audience. Brand strategies involve creating a distinct brand identity, setting brand objectives, and crafting a message that resonates with the target audience. We use market research and analytics to understand our target audience and develop content that is tailored to their interests. We also use various communication channels to ensure that our messages reach the right people. Brand strategy involves developing a strong and differentiated brand identity that sets your business apart from others and positions it for success. It also involves setting clear brand objectives, crafting an original and memorable message, and leveraging various communication channels to reach the target audience.
Marketing
Marketing is the process of creating awareness and interest in a product, service, or brand. It involves researching, developing, and communicating a unique message to a targeted audience. At its core, marketing is about understanding customer needs and connecting with them in meaningful ways. The goal of marketing is to create a connection between a brand and its customers. This connection is established through promotional activities such as advertising, content marketing, social media, public relations, and more. The aim is to make customers feel positively towards the brand and think of it when they need what it offers. It’s also about creating a loyal customer base and setting the stage for increased sales or exchanges of services. Strong marketing strategies should be informed by data. Knowing who your target customers are and their preferences allows you to tailor messages that will resonate. Keeping track of online conversations and reviewing competitor activities are also significant elements of a successful marketing campaign. At the heart of marketing is the concept of value. Your message should communicate the value that your product or service offers, so it’s key to know what makes your offering unique. Whether it’s an unbeatable price point or superior customer service, you must be able to clearly articulate the value of your product or service to potential customers. Finally, it’s a must to recognize the importance of storytelling in marketing. Creating stories that make your brand more relatable to customers can help you stand out from the competition. Overall, strong marketing requires knowledge of the customer, the competitive landscape, and the value that your business can provide. With the right strategy, you can build meaningful relationships with customers that last.
Brand identity
We as a company believe in brand identity. Brand identity is the purposeful and strategic creation of a brand image that conveys an idea, emotion, or feeling to the target audience. This image should be reflected in all communication materials, from the logo to the website. Brand identity is key to creating a strong relationship between the company and its customers, as well as creating a recognizable, consistent presence in the market. This relationship should be based on trust, reliability, and credibility, as it will be the basis for creating a strong and loyal customer base. Additionally, a strong brand identity will help the company to stand out from its competitors. It serves as the foundation for all of the company's marketing and communication efforts. It is a visual, verbal, and emotional representation of the company's values and goals. We strongly believe in the power of these words and the ability to create a strong, long-lasting relationship with our customers. We strive to create content that effectively communicates our brand identity. Additionally, we will continue to utilize these terms in our blog posts and other marketing materials. We ensure that all of our content is consistent with our brand identity and supports a positive customer experience. We use these terms to ensure that our messaging is clear and effective and that our customers relate to our brand. We use the right language, visuals, and tone to ensure that our brand resonates with our customers. We also use data-driven insights to create content that is tailored to our customer’s needs and interests. Our content is always evolving to reflect the changing needs of our customers.
Brand communication
Brand communication is all about the conversations between a company, brand, or product and its customers. It’s about the messages that the company sends out, and the way those messages are received by customers. Brand communication is an essential part of creating and managing a successful brand. It helps you to create relationships and loyalty with customers, to build trust in the brand, and to promote brand awareness. Brand communication extends beyond traditional advertising and marketing campaigns. It also includes customer service, public relations, social media, and other forms of communication, such as webinars, emails, and blog posts. When it comes to brand communication, it’s key to focus on creating an authentic and consistent message that resonates with the target audience. This means crafting a message that speaks to their needs and wants, and that is conveyed in a way that is meaningful and relevant to them. It’s also imperative to use multiple platforms and channels to reach your audience, both online and offline. This could include a combination of traditional media, such as television and radio, as well as digital channels, such as social media and websites. Finally, your brand communication should be strategic and well-planned. This means engaging with the right people, in the right places, at the right time. It also means tracking the performance of your campaigns to ensure that you are getting the desired results. In conclusion, brand communication is an essential part of any successful brand. It helps to create relationships and loyalty with customers, to create trust in the brand, and to promote brand awareness. It involves crafting an authentic and consistent message, using multiple channels and platforms to reach your audience, and being strategic with your campaigns.
Designing
Brand Designing is the process of defining an individual identity for a brand or business through visuals, imagery, and words. It involves creating a logo, graphic design, and other materials that will help a company create a consistent and recognizable image and message. The goal is to create consistency across all communication channels, including advertising, collateral materials, and more. Brand Designing is different from graphic design in that it focuses on the overall look, feel, and personality of a particular brand or business. A successful brand design will be easily recognizable and will have a consistent and unified look across all its different channels. It should also be able to effectively communicate the company’s goals, mission, and values. The starting point for any brand design project is understanding the brand's positioning. What makes it different from its competitors? What do customers need from it? Once these questions are answered, a brand designer can begin creating materials that reflect the brand's desired position. The next step is to create visual assets that will help reinforce the brand’s message. This can include logos, icons, illustrations, and typography. These elements should work together to create a unified and recognizable look. Colors, visual textures, and other design assets will also be used to help achieve the desired look. Finally, the brand designer will create collateral materials that highlight the brand’s message and create an emotional connection with potential customers. This can include print materials, web design, and even merchandise. The design of a brand is a vital element of any business. It helps develop an identity that will resonate with customers and helps establish a unified look that will be recognized and remembered. By understanding the positioning of the brand, creating visual assets that reflect that position, and creating collateral materials that create an emotional connection, brand designers can help companies create a successful and recognizable identity.
Campaigns
There are a few marketing unicorns that stand out from the crowd. Unicorns of marketing are those rare individuals with a combination of creative, technical, and analytical skills that enable them to excel in the field of marketing. These unicorns of marketing can understand customer needs and create effective campaigns that drive results. They also have the ability to analyze data, spot trends, and develop strategies. They are essential for a successful marketing team. They are able to think strategically, understand complex customer needs, and develop effective solutions that drive business growth. They also have the ability to create engaging content, measure the impact of their campaigns, and identify areas for improvement. Unicorns of marketing are highly sought after, due to their ability to combine the power of storytelling with the insights of data analysis, creating campaigns that are both effective and engaging. They have the skills to understand the needs of customers, develop innovative solutions, and measure the impact of their campaigns. For instance, a unicorn marketer could analyze customer data to determine the most effective time to post content on a company's social media channels, and then use storytelling to create a compelling campaign that resonates with the target audience. A unicorn marketer is like a symphony conductor, leading a team of musicians to create a unified, powerful work of art. They have the ability to take a seemingly disparate set of elements, analyze how they interact with one another, and use their skills to craft something greater than the sum of its parts.
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